Company Branding

Company Branding.
Leaders in Ottawa.

What makes you different?

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. Company branding is one of the most important parts of a business.

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Step 1 : We determine your brand’s target audience.

The foundation for building your brand, is to determine your targeted audience that you’ll be focusing on.

You can’t be everything to everyone, right?

When brand building, we keep in mind who exactly you are trying to reach. We’ll tailor your mission and message to meet their specific needs.

We get specific. We figure out detailed behaviors and lifestyle of your consumers.

I’ll explain with a few brief examples:

  • single moms who work from home
  • tech-savvy early adopters
  • college students studying abroad
  • executive recruiting professionals

When we solidify a picture of your consumers, then we can create a brand identity that they can understand and relate to.

View our work

Step 2 : We define a company branding mission statement.

Before you can build a brand that your target audience trusts, you need to know what value your business provides. The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building. Everything from your logo to your tagline, voice, message and personality should reflect that mission.

We all know the Nike tagline: Just Do It. But do you know their mission statement?

Nike’s mission is: “To bring inspiration and innovation to every athlete in the world“.

You can see the Nike mission everywhere. They focus on all types of athletes using Nike products to be their best self.  Nike goes even further with their mission, by adding a footnote to the statement: “If you have a body, you are an athlete“. Think about how wide their target audience becomes with a disclaimer like that! The company has built up such a reputation and brand following, that they are able to increase their target to accommodate every “body”.
With time, your brand loyalty may grow enough to expand your reach.

Step 3 : We research brands within your industry niche.

You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail).

We research your main competitors or benchmarks. Study how they have effectively, and ineffectively built their brand.

  • Are they consistent with their message and visual identity across channels?
  • What is the quality of their products or services?
  • Do they have customer reviews you can read, or social mentions about them?

Step 4 : We outline the key qualities & benefits your company brand offers.

There will always be brands with bigger budgets and more resources to command their industry. Your products, services, and benefits belong solely to you. You have to delve down deep and figure out what you offer, that no one else is offering.

It could be more authentic and transparent customer service, a better way to support productivity, or helping save money with a more affordable option.

Assuming we know exactly who your target audience is (see Step 1), we give them a reason to choose your brand over another.

Apple is obviously not just another computer company. One of their key qualities is clean design, and a key benefit is ease of use. From unique packaging to their announcement events, Apple always reminds customers that its products can be used right out of the box.

Do you remember Apple’s slogan back in 1997-2002? It was “Think Different“. This notion continues to exist, today.

Step 5 : We create a great brand logo & tagline.

The most basic (and arguably the most important piece) of brand building, is the creation of your company logo and tagline. This graphic will appear on everything that relates to your small business. It will become your calling card, and the visual recognition of your promise.

Be willing to invest the time and money to create something exceptional. You’ll be putting the logo on everything, to reinforce visual identity of your brand. Our expertise will ensure that you get a unique and timeless mark for your business.

Our designers also develop company branding guidelines, to ensure consistency for any future application of the logo and associated color palette.

View our work

Conclusion

A solid brand building process can transform your business from a small player into a successful competitor. You’ll discover that your customers will develop a deeper level of trust for your business with our company branding, and be more likely to purchase what you are selling. Develop a consistent message and visual identity to reinforce your mission.

Integrate your company branding into every aspect of customer experience: from your storefront, to your website, to your personal interactions!

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Contact us by filling out our quick questionnaire.

Let’s clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it’s the stuff that feels intangible. But it’s that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other.

We are leaders in customer satisfaction.

Everything we create encompasses beauty & elegance, function & simplicity, quality & value.